Eight Tips For Designing Pay-Per-Click Ads
Tip 1: Keyword research should be your first step in creating your ad. Research targeted keywords related to your business. This is important as you want your customer to be able to find you and your business online. You want to know what keywords customers are looking for. It’s recommended your keywords should be at least 2 words long.
Tip 2: Text-based ads are best. Recent survey results show text-based ads are the best performing. Visitors feel text-based ads are more credible and friendlier and a flashy graphic banner flashing at them.
Tip 3: Consider your ad style and how it will fit with the flow of websites you are targeting. The large rectangle seems to provide the best click through ration. But consider your placement when deciding on style.
Tip 4: Consider your color selection. Visitors are likely to be drawn to a pleasing color combination. Color selection is an important part of every website, take time to apply the same thought in your ad. When using a text-based hyperlink, it is best to stay with the well-known color, blue.
Tip 5: Spend some time learning copywriting. Take an online course or tutorial to get familiar with what makes for a successful advertisement. Make sure your text is not dull or boring. Is it attention grabbing? Does it motivate and inspire people to take action and click your ad?
Tip 6: Research the competition. Sites that have high page rank are most likely doing something right. It is prudent to learn from the best and study their tactics. Why reinvent the wheel when a little personalized tweaking is all that is needed.
Tip 7: Use negative keywords. Not using negative keywords will prevent your ad from showing to your prospective customers. If you ad sells wallpaper for the home, you only want your ad to display to customers interested in home interior, not computer desktop wallpaper. Use negative keywords to make your ads relevant to your target audience.
Tip 8: End your ad with a call to action. Use strong language that compels the visitor to click your ad. Challenge people to make the next step today.