Marketsearch Database - Vol 28D - December 2004

9100 MARKETING, MARKET RESEARCH
9110 ADVERTISING EXPENDITURE; MEDIA SURVEYS (GENERAL); MEDIA (GENERAL)
9111 Radio, TV (Media Surveys)

Report Number : 9111-001
Latin American Pan-Regional Television Ratings Service
18-country television rating service
Countries Covered : Latin America
Price : On Request Frequency : On Demand

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Report Number : 9111-002
Post Test TV (I)
Checks the impact of a commercial (brand awareness, filmed sequence recall and recognition, message decoding, liking, etc.) comparing the main indicators with the values of a databank
Countries Covered : Italy
Price : On Request Frequency : On Demand

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Report Number : 9111-003
Adjust (I)
Advertising pre-test for the diagnostic analysis of commercials: evaluates impact, liking, propensity to buy and persuasion
Countries Covered : Italy
Price : On Request Frequency : On Demand

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Report Number : 9111-004
Joint National Listenership Research
All national and local radio stations - listenership patterns
Countries Covered : Republic of Ireland
Scope : 400pp Price : £ 350 Frequency : Twice a Year

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Report Number : 9111-006
Child Track - TV Viewing
Survey conducted among 1,000 5-14 year olds, with trend data going back to 1993: TV viewing in days per week, hours per day, hours per week; how viewing is split by BBC, ITV and Channels 4 & 5, Cable and Satellite
Countries Covered : UK
Price : On Request Frequency : Monthly

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Report Number : 9111-007
Child Track - TV Programmes
Survey conducted among 1,000 5-14 year olds, with trend data going back to 1993: overall favourite TV programmes
Countries Covered : UK
Price : On Request Frequency : Quarterly

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Report Number : 9111-008
Child Track - TV Programmes
Survey conducted among 1,000 5-14 year olds, with trend data going back to 1993: TV programmes liked very much (prompted list - full subscribers can nominate programmes)
Countries Covered : UK
Price : On Request Frequency : Quarterly

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Report Number : 9111-009
Child Track - TV Programmes on Cable & Satellite Channels
Survey conducted among 1,000 5-14 year olds, with trend data going back to 1993: favourite programmes
Countries Covered : UK
Price : On Request Frequency : Quarterly

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Report Number : 9111-010
Child Track - Radio
Survey conducted among 1,000 5-14 year olds, with trend data going back to 1993: stations listened to in last 7 days and yesterday, times and quality of listening
Countries Covered : UK
Price : On Request Frequency : Annual

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Report Number : 9111-011
Child Track - TV Personalities
Survey conducted among 1,000 5-14 year olds, with trend data going back to 1993: favourites
Countries Covered : UK
Price : On Request Frequency : Annual

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Report Number : 9111-012
Radio on the World Stage
Symposium papers: how radio is adapting to the changing media environment; is Wall Street bullish on radio?; radio's response to methodological changes; programming research on programming; proving radio delivers advertising effectiveness; campaign effectiveness; the radio listener
Countries Covered : USA
Date : 1999 Price : $95

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