Report Number : 9400-113
Consumer Databank (I)
Survey of 10,000 households and 22,000 individuals 14 years and over: 710 markets, 9,000 brands and 556 advertising media: consumption, durables, services, leisure, media
Countries Covered : Italy
Scope : 25pp Price : Lr.3.5m. Frequency : Annual

Report Number : 9400-114
Omnibus (I)
1,000 telephone interviews a month with individuals 14+ or with housewives
Countries Covered : Italy
Price : On Request Frequency : Monthly

Report Number : 9400-115
Semiometrics (I)
Psychographic survey: segments a sample of 16,000 individuals according to their agreement with psychological and cultural values, supplying cognitive elements to define, orientate and control communication strategies and positionings
Countries Covered : Italy
Price : On Request Frequency : Every 2 Years

Report Number : 9400-116
Metascope (I)
9,500 household panel: product consumption
Countries Covered : Italy
Price : On Request Frequency : Monthly

Report Number : 9400-117
VIPs, Companies, Events (I)
Consumer awareness and image study (1,800 public figures and 28 entertainment, cultural, political and sports activities; public awareness and image (size, modernity, reliability, overall opinion) of companies and brands; public awareness and interest in over 160 entertainment and sports events
Countries Covered : Italy
Price : On Request Frequency : Annual

Report Number : 9400-118
Megabrand System (I)
Analyses the values of a brand and its convincing power with the consumers, evaluating the brand equity and the possibility of coping with a price differential
Countries Covered : Italy
Price : On Request Frequency : Annual

Report Number : 9400-119
Market Mind (I)
Continuous information tracking: system for brand integrated tracking which monitors the effectiveness and efficiency of one's own advertising and marketing initiatives
Countries Covered : Italy
Price : On Request Frequency : Continuous

Report Number : 9400-120
Straticom (I)
Identifies the image features which influence a consumer's behaviour
Countries Covered : Italy
Price : On Request Frequency : On Demand

Report Number : 9400-121
Price Building (I)
Supplies operative indications to establish appropriate pricing strategies for products and services
Countries Covered : Italy
Price : On Request Frequency : On Demand

Report Number : 9400-122
Product Builder (I)
Allows one to evaluate the strength and weakness points of a product/service
Countries Covered : Italy
Price : On Request Frequency : On Demand

Report Number : 9400-123
Italy TGI
Product usage, media consumption and attitudes of adult (aged 14+) population of Italy: finance, food, toiletries, leisure activities, clothing, holidays and travel
Countries Covered : Italy
Price : On Request Frequency : Annual

Report Number : 9400-124
Roper Reports Worldwide
Leisure; media; technology; food; retail and brands; transportation; personal care; attitudes towards businesses
Countries Covered : Italy
Price : On Request Frequency : Annual